When was the last time you searched for something on Google and read (actually read) the first three articles you clicked on?
If you’re anything like me: never.
I’ve been suffering a Big Bang Theory (Amazon aff) addiction lately. Don’t worry, though.
It turns out that it’s a veritable fountain of knowledge for entrepreneurs and marketers. Not only does the show offer scientific & historical tid-bits that you’ll never use in real life, but there’s some solid business wisdom.
This past weekend, Marvel Studios shattered all box office records with the opening weekend for its Avengers movie.
Yet, I don’t really remember seeing many ads for the movie. In fact, the only Avengers ads I remember were joint promotions from Dr. Pepper and Farmers.
Marketers have long known that getting media attention is one of the most effective ways to generate buzz.
But why rely on others for this? With advances in technology, we now have the opportunity to become the media ourselves.