Humans have been around for tens of thousands of years. Heck we’ve even been advertising for thousands of years. Chances are that someone’s already thought of your “innovative” idea.
Sorry to burst your bubble.
Being original is way overrated. You ponder for weeks to come up with new ideas, new content, or even a new product. Then you find out someone already did it.
But there’s a way for you to take something that’s been done a million times before you and make it your own. And it’s a lot easier than you might expect: open your perspective.
You might not be able to improve a product or service, but you can certainly present it in a different way. Give it your own personality, and own it.
The problem is that we’re taught as kids that we should conform to society. We’re trained to be “normal”. Coming up with a new idea is applauded, but adopting a different perspective is seen as wrong.
We All Want to Fit In
As much talk there is about standing out, being innovative, and leading the pack, the fact is that human nature make us want to “fit in” to society.
Our society has this twisted belief that being different is a negative characteristic. We unfairly judge those who look and act differently.
The Point Is…
A week (or maybe two) ago, I wrote about missed opportunities. This is following along the same theme. Instead of wasting effort (and more importantly: time) on trying to generate new ideas, focus on presenting old ideas with a new perspective.
(P.S. I stole the idea for this post from The Art of Finding Ideas on Copyblogger and gave it my own perspective.)
You know you’ve done it in the past, and it’s ok! Tell me in the comments where you’ve stolen ideas from in the past.