So many entrepreneurs make the mistake of thinking they need a fancy logo and kick-ass brand to be successful.
The sooner you realize that culture become before brand (except in the dictionary), the sooner you’ll realize true success in your business.
Let’s back up. I’ll be the first one to tell you to invest heavily in your brand before advertising. But if you don’t create a culture to base your brand on, you’ll be working doubly hard.
If you look at some of today’s up-and-coming startups, you’ll see that they all promote a culture, especially internally.
The most talked-about example is, of course, Facebook. Facebook is (and probably always will be) legendary in the way it treats its employees.
Why Creating Culture Leads to Success
Companies with culture experience higher success rates because people can believe in culture. It’s damn near impossible to trust a logo, but when a company has culture, it become human.
You’ll find that when you cultivate a transparent, authentic culture that it will consume your brand. It will become your brand.
You’ll find that instead of spending thousands on external brand strategists, your employees will naturally create a brand strategy (although you should still enlist the expertise of external consultants).
How To Create a Culture
Creating culture sounds like a daunting task, but it’s not. In fact, any good business professor or consultant constantly advocates creating culture without even realizing it.
The secret? Go above and beyond for your employees.
When you go above and beyond for your employees, you’ll find that they’ll return the favor with twice the effort.
I’m not advocating that you bribe your employees. Going above and beyond for your employees isn’t about monetary rewards.
The most motivating reward you can give your employees is recognition and appreciation in front of their peers. That’s the key ingredient in the recipe for culture.
And culture is the catalyst for creating a killer brand.
How do you create culture in your company? Share your strategies in the comments!