Marketers have long known that getting media attention is one of the most effective ways to generate buzz.
But why rely on others for this? With advances in technology, we now have the opportunity to become the media ourselves.
Gone are the days of sending out a bunch of press releases in the hopes that it would catch someone’s eye.
Today, you can easily become a powerful media force yourself.
The Step-by-Step Guide to Becoming the Media
Becoming the media is a lot easier than you think. All it takes is a little effort and a lot of passion (and it works for any industry). Here’s how:
Become an expert. Some people say that you’re an expert when you’ve practiced in a field for 10,000 hours. I say you’re an expert the minute you admit that you’ll never finish learning and are confident enough to charge what you’re worth.
Expertise comes from the ability to always continue learning about a topic. It stems from the desire to keep improving and achieve “perfection“.
Build an audience. You know you’re an expert when you are able to come up with a ton of article ideas related to your chosen field and you commit the time to write them.
When you start writing and sharing your expertise, you start building an audience. You’ll want to distribute your articles both on your own website and as guest posts for maximum effectiveness. Note: the more niche your audience, the more effect each article will have.
Repeat. This is where most folks drop off but it’s the most critical step.. If you’re looking for lots of success, be prepared to put in lots of work.
Sometimes you’ll hit the jackpot quickly. Sometimes it might take years; never be discouraged. Be aware though, that the payoff isn’t always monetary; often, you’ll be rewarded with connections or pure intellect.
The ball’s in your court now. Start batting.