Archive: Thoughts

Control The Choice Chain

Control the Choice Chain to Be An Effective Marketer

Every time your customer doesn't buy from you, they're making a string of choices leading to that decision. Successful marketers

How to Achieve Perfection

how-to-achieve-perfection

Not too long ago, I realized that I had built the perfect brand. No kidding! My brand is entirely perfect. I know I sound conceited

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