When was the last time you searched for something on Google and read (actually read) the first three articles you clicked on? If you're
How to Ask the Right Sales Questions
Asking the right questions can make or break a sale, idea, or even a whole business. We're constantly asking questions (sometimes without
What A Coffee Machine Taught Me About Marketing
Written about Entrepreneurship, Marketing, Uncategorized
Have you ever thought about how a coffee machine works? Have you ever noticed how machine-made coffee is so much better (and consistent)
What I Learned (About Business) From The Big Bang Theory
I've been suffering a Big Bang Theory (Amazon aff) addiction lately. Don't worry, though. It turns out that it's a veritable fountain of
The Marvel Marketing Method
Written about Entrepreneurship, Marketing
This past weekend, Marvel Studios shattered all box office records with the opening weekend for its Avengers movie. Yet, I don't really
Control The Choice Chain
Every time your customer doesn't buy from you, they're making a string of choices leading to that decision. Successful marketers
Cultivate Culture Before Building Brand
Written about Branding, Entrepreneurship
So many entrepreneurs make the mistake of thinking they need a fancy logo and kick-ass brand to be successful. Be different. The
Become the Media
Written about Marketing
Marketers have long known that getting media attention is one of the most effective ways to generate buzz. But why rely on others for
Redefining SEO for the Real World
No, I'm not talking about search engine optimization. I'm talking about a much more important, much more universal SEO. I'm talking
Why You Should Take a Second Look
Written about Leadership, Marketing
I love to be sarcastic. I've developed this weird ability to use sarcasm to make people laugh. But how can you be sarcastic on social